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On September 11, 2001, sixteen employees of Baseline Financial Services remained on the 77th and 78th floors of Two World Trade Center not knowing that a second plane targeting the towers was about to crash directly into their offices. Twelve would survive.

UNDAUNTED uses that moment, and the rest of the day’s events, to portray how the team stuck together and exemplified tremendous valor amidst the utter horror. Not only would the twelve survive, but they would also band together with all of Baseline’s employees to rebuild the business—nearly from scratch—in the ensuing weeks. They were relentless in their mission, while simultaneously mourning the loss of four friends.

UNDAUNTED is the true story of one company’s journey—before, during and after the infamous terrorist attacks. While it shares stories of bravery, despair, and fortitude, it also describes the undeterred strategy and tactics of this entrepreneurial success prior to the horrors of the infamous day. It intertwines an informative business story about how Baseline grew to be the envy of its industry, and how its corporate culture helped influence its employees’ reaction to the events of the day and the weeks that followed.

UNDAUNTED is about leadership and facing adversity. While 9/11 itself stunningly did not derail the growth story that was Baseline, an interesting twist of fate soon affected the company. This is their story.